Copyright law is concept, which provides the creator exclusive rights to their work. It ernsures that other people or organisations are unable to steal their work or claim that it is their own. In order for other people to use their content they would need to gain permission directly from the original creator. This is ideal due to the nature of my idea which involves creating original ideas and trying to be ahead of the other competition, while always looking for unique ways to advertise and advance my product in the field it is in.
All advertisements must be truthful and are not allowed to mislead the viewer/reader in anyway. In many adverts this appears in the form of small print, as long as the information provided is accurate and correct then the company won't find themselves in trouble for false advertisement. Any actors in the TV advertisement must have agreed to take part by signing a release and consent agreement before filming or recording any audio. This will be ideal for me due to the fact that i am selling a physical product and misleading what the product can do will be very costly and could result in quite a few legal troubles for me. Also my advertisement will have actors in it using the controllers to play games with. False advertisement can be very costly and will be something I will have to carefully look over.
All advertisements must be truthful and are not allowed to mislead the viewer/reader in anyway. In many adverts this appears in the form of small print, as long as the information provided is accurate and correct then the company won't find themselves in trouble for false advertisement. Any actors in the TV advertisement must have agreed to take part by signing a release and consent agreement before filming or recording any audio. This will be ideal for me due to the fact that i am selling a physical product and misleading what the product can do will be very costly and could result in quite a few legal troubles for me. Also my advertisement will have actors in it using the controllers to play games with. False advertisement can be very costly and will be something I will have to carefully look over.
Regulatory bodies
The ASA is controlled by legislation.They are an independent regulator which monitors the advertising of all media within the UK. They have specific advertising codes which prevent advertisements which contain harmful, misleading or offensive advertisements from being published within the media.
The ASA ensure that all adverts which are shown on TV and in print-based advertisements are honest and reliable to ensure that the public isn't mislead in any way. The ASA's senior management team is in charge of deciding which advertisements have breached the advertising codes set by the ASA. The ASA work with independent experts and other regulators to ensure that they have the best standards possible for all adverts visible to the public.
In order to make sure that my advertisements are able to be published on TV and as print-based advertisements I will need to ensure that they have no harmful, misleading or offensive material.
My campaign will follow all of the rules set by Ofcom by ensuring that there will be no offensive material in the advertisement. If there was to be adult content in the advertisement then it would have had to be played after the watershed, which is not applicable for the purpose of this campaign. As the advertisement will be played throughout the day I will need to control the language used on the advert so that they aren't offended. When producing the advertisement I will need to make sure that I do not use any offensive language.
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