LO2 - Advertising campaign schedule

This is a gantt chart which I created in order to have a strong understanding of what would needto completed before which deadlines for my advertising (series of actions to reach a goal). Also itlabels the dates which the print advertisement and TV advert would need to go online in order tobe out there for people to see before the products release date.

In terms of time scales, the project will last the from the 4th of April to the 5th of May with keypoints and launch dates in-between. The gantt chart as shown breaks down the project andshows which actions will need to be completed for the clearly stated/particular deadlines.

TV Advert  

The (sound and video) advert will be placed out towards Christmas (November, December) of 2016 . The release date of the first set of controllers will be December 6th which will allow for one of the main (information about people/combinations of different kinds of people) of parents and Christmas gift shoppers to buy a custom controler in time for Christmas. The advertisements will start just over a month before the release of the game in order to provide time for the ABC1 audience to be able to afford to use their (extra income you can spend on fun things) on the game. 

The TV advertisement will be launched on public TV on appropriate channels such as E4 and ITV, as these are channels which other game related companies such as Rockstar have (told people about a business)/(told to people) their previous game titles on. The advertisement can be shown throughout the day as it isn't a a violent or offensive product that could cause any harm. The peak time for my advertisement will be 7-10pm as it is the time that most people in my target audience watch TV and the majority of people will tune in. 

The TV advertisement will be produced at UTC Sheffield, as all of the content is a video of the controllers, and people using them. The TV advertisement will be distributed on channels like BBC 1, Channel 5 and Channel 4. The controller will be released a few weeks later in order to create a certain amount of hype for the audience, which will hopefully create a fair amount of anticipation for the product.  

Ofcom is the communications (device that controls something/group of people that ensures rules are followed) in the UK. They ensure that all the content that appears on television will be appropriate for an audience during prime time viewing this means that there cannot be any swearing or 'adult' content in the advert. Also, I will need to make sure that any content which is shown on the advert is mine and that I have permission to use any copyrighted music I use it for the advert.

Print-based Advertisement

In relation to media, the print-based advert will be launched before the TV advert and will be put forward in October/November time to get the core audience that I think will purchase the product can pre order their controllers in an adequate amount of time and The print-based advert will be placed in relevant media such as gaming magazines like Xbox Official Magazine and Playstation Magazine.

The Advertising Standards Authority is the "UK’s independent regulator of advertising" across all media. They apply advertising codes to all media, which defines the level of misleading, harmful or offensive content that they contain. With my print based advertisement I would need to stick to the rules and regulations set by the ASA to ensure that I do not offend anyone with my magazine advertisement.