LO5 - Survey Monkey Feedback

I also did a Survey Monkey to gain feedback on my pitch, with mostly feedback apart from 1 person who commented on me making the magazine advert bigger on the pitch, this was feedback that I also gained while in class and is something that I will have to take into consideration. 

LO4 - Pitching and Feedback

Pitch 

This is the Pitch I presented for this Unit to receive feedback and improvements on my idea.

Feedback 

- Explain the idea for the use of Red
- Look into the cost of advertisements and where I will actually advertise (ITV, Dave etc)
- Show a little bit more of a concept for the TV advertisement
- Make the poster bigger, to almost show it off

LO5 - Poster

LO4 - Pitching and Feedback

LO3 - Risk assessment and recce form

Risk Assessment 

I have made a risk assessment to ensure that the filming and creation of the television advertisement will be a safe process to all of those involved, with action plans in place encase anything goes wrong that could go wrong. 

Recce Form

This is a Recce sheet that I have made for my television advertisement, this will make sure that the television advertisement will be produced in a safe manner that will have a clear guide to it, so it will be fully produced.

LO3 - Production plan and budget

 Production Plan

This is essential if everything is going to run smoothly with my product and will be released in time. By going through each stage when I have set it I won't tire myself by setting too many tasks in a single day but I also won't be leaving anything to change.

Budget

A budget is crucial to make sure that my entire costs will be dealt with and I won't go over budget, therefor ensuring how much money my company needs to make to generate a profit and then eventually expand.

LO3 - Pre-production materials and visulisations

  Logo Ideas

           

Logo concept 1 

                                                       

Final Logo Concept

LO2 - Relevant Legal and Ethical issues

Relevant legal and ethical issues 

Copyright law is concept, which provides the creator exclusive rights to their work. It ernsures that other people or organisations are unable to steal their work or claim that it is their own. In order for other people to use their content they would need to gain permission directly from the original creator. This is ideal due to the nature of my idea which involves creating original ideas and trying to be ahead of the other competition, while always looking for unique ways to advertise and advance my product in the field it is in.
All advertisements must be truthful and are not allowed to mislead the viewer/reader in anyway. In many adverts this appears in the form of small print, as long as the information provided is accurate and correct then the company won't find themselves in trouble for false advertisement. Any actors in the TV advertisement must have agreed to take part by signing a release and consent agreement before filming or recording any audio. This will be ideal for me due to the fact that i am selling a physical product and misleading what the product can do will be very costly and could result in quite a few legal troubles for me. Also my advertisement will have actors in it using the controllers to play games with. False advertisement can be very costly and will be something I will have to carefully look over.

Regulatory bodies

The ASA is controlled by legislation.They are an independent regulator which monitors the advertising of all media within the UK. They have specific advertising codes which prevent advertisements which contain harmful, misleading or offensive advertisements from being published within the media.

The ASA ensure that all adverts which are shown on TV and in print-based advertisements are honest and reliable to ensure that the public isn't mislead in any way. The ASA's senior management team is in charge of deciding which advertisements have breached the advertising codes set by the ASA. The ASA work with independent experts and other regulators to ensure that they have the best standards possible for all adverts visible to the public.

In order to make sure that my advertisements are able to be published on TV and as print-based advertisements I will need to ensure that they have no harmful, misleading or offensive material.

My campaign will follow all of the rules set by Ofcom by ensuring that there will be no offensive material in the advertisement. If there was to be adult content in the advertisement then it would have had to be played after the watershed, which is not applicable for the purpose of this campaign. As the advertisement will be played throughout the day I will need to control the language used on the advert so that they aren't offended. When producing the advertisement I will need to make sure that I do not use any offensive language. 

LO2 - Advertising campaign schedule

This is a gantt chart which I created in order to have a strong understanding of what would needto completed before which deadlines for my advertising (series of actions to reach a goal). Also itlabels the dates which the print advertisement and TV advert would need to go online in order tobe out there for people to see before the products release date.

In terms of time scales, the project will last the from the 4th of April to the 5th of May with keypoints and launch dates in-between. The gantt chart as shown breaks down the project andshows which actions will need to be completed for the clearly stated/particular deadlines.

TV Advert  

The (sound and video) advert will be placed out towards Christmas (November, December) of 2016 . The release date of the first set of controllers will be December 6th which will allow for one of the main (information about people/combinations of different kinds of people) of parents and Christmas gift shoppers to buy a custom controler in time for Christmas. The advertisements will start just over a month before the release of the game in order to provide time for the ABC1 audience to be able to afford to use their (extra income you can spend on fun things) on the game. 

The TV advertisement will be launched on public TV on appropriate channels such as E4 and ITV, as these are channels which other game related companies such as Rockstar have (told people about a business)/(told to people) their previous game titles on. The advertisement can be shown throughout the day as it isn't a a violent or offensive product that could cause any harm. The peak time for my advertisement will be 7-10pm as it is the time that most people in my target audience watch TV and the majority of people will tune in. 

The TV advertisement will be produced at UTC Sheffield, as all of the content is a video of the controllers, and people using them. The TV advertisement will be distributed on channels like BBC 1, Channel 5 and Channel 4. The controller will be released a few weeks later in order to create a certain amount of hype for the audience, which will hopefully create a fair amount of anticipation for the product.  

Ofcom is the communications (device that controls something/group of people that ensures rules are followed) in the UK. They ensure that all the content that appears on television will be appropriate for an audience during prime time viewing this means that there cannot be any swearing or 'adult' content in the advert. Also, I will need to make sure that any content which is shown on the advert is mine and that I have permission to use any copyrighted music I use it for the advert.

Print-based Advertisement

In relation to media, the print-based advert will be launched before the TV advert and will be put forward in October/November time to get the core audience that I think will purchase the product can pre order their controllers in an adequate amount of time and The print-based advert will be placed in relevant media such as gaming magazines like Xbox Official Magazine and Playstation Magazine.

The Advertising Standards Authority is the "UK’s independent regulator of advertising" across all media. They apply advertising codes to all media, which defines the level of misleading, harmful or offensive content that they contain. With my print based advertisement I would need to stick to the rules and regulations set by the ASA to ensure that I do not offend anyone with my magazine advertisement.