The Print Based Format
The aims and objectives of this promotional flier are to
help inform people about McDonald’s new burger and offers. The objective of
this is to make McDonalds feel like they are a good "for the people"
type of company with offers of a free premium chicken sandwich and other deals.
The idea of the images on this are to make the person looking at the sandwiches
want one. The whole goal of this promotional campaign is to get people to go
into McDonalds and buy food, I feel like the people marketing this way feel
like they will attract people in with the free sandwiches but the people will
have family’s that they will have to also buy food for, and notice how they don’t
come with a free drink or how it isn’t a meal they are offering. This is all to
make people have to buy the other things they may require due to the fact
McDonalds sandwiches are filled with salt that will make people thirsty, in the
long run it’s cheaper to buy an actual meal. But having to buy several things separate
will increase their profit.
The Television Advertisement
The television advertisement just like the flier is all about how McDonalds are all for the people and are simply here to help people out and aren't a corperate monster like people claim them to be. They have done this in a way that involves a "real" family singing and then they have added a graphic almost advertising a competition that says "Could your singing make our Christmas Day advert". I feel like part of the idea and aim with this particular advert involves some synergy between McDonalds and the television network it appears on (probably ITV). The way that they have achieved this is by adding this competition at the end that they are hoping as many families as possible will enter into it therefor resulting in them tuning in to the channel on christmas day to find out if they have won, and around christmas it is a huge competition between these television companies to get the most viewers because thats when television viewing increases by a considerable amount. This really benefits McDonalds because they will have got paid a little bit of money from the company, it also benefits McDonalds with the fact it still makes them come across as a family friendly company which the poster also aims to do. Also by having the money McDonalds has this will be shown at prime imd viewing which is about 6pm or during soaps which start at about 7:30 so the promotion that they will be getting off this advert is great, but I doubt people viewing this won't have ever heard of McDonalds before. But this advert may give people a fresh view on the company and how they actually are friendly, the reason that they may want to do this is because of things that portray McDonalds in a really negative light documentaries like Super Size me hasn't really helped McDonalds image to the average person. "McDonalds aren't that bad" is the image they are trying to portray within this advert since the entire family is smiling, singing and having a general good time, so they are really trying to sway the concerned mother demographic.
The Television Advertisement
The television advertisement just like the flier is all about how McDonalds are all for the people and are simply here to help people out and aren't a corperate monster like people claim them to be. They have done this in a way that involves a "real" family singing and then they have added a graphic almost advertising a competition that says "Could your singing make our Christmas Day advert". I feel like part of the idea and aim with this particular advert involves some synergy between McDonalds and the television network it appears on (probably ITV). The way that they have achieved this is by adding this competition at the end that they are hoping as many families as possible will enter into it therefor resulting in them tuning in to the channel on christmas day to find out if they have won, and around christmas it is a huge competition between these television companies to get the most viewers because thats when television viewing increases by a considerable amount. This really benefits McDonalds because they will have got paid a little bit of money from the company, it also benefits McDonalds with the fact it still makes them come across as a family friendly company which the poster also aims to do. Also by having the money McDonalds has this will be shown at prime imd viewing which is about 6pm or during soaps which start at about 7:30 so the promotion that they will be getting off this advert is great, but I doubt people viewing this won't have ever heard of McDonalds before. But this advert may give people a fresh view on the company and how they actually are friendly, the reason that they may want to do this is because of things that portray McDonalds in a really negative light documentaries like Super Size me hasn't really helped McDonalds image to the average person. "McDonalds aren't that bad" is the image they are trying to portray within this advert since the entire family is smiling, singing and having a general good time, so they are really trying to sway the concerned mother demographic.
The Print Based Format
The
target audience for this I would say is an ABC1 audience, people that can
actually afford to go to McDonalds. I would say McDonald’s main audience with
this particular flier is for a family that are a little tight for money, but
once they see the fact they can get something for free they will go to
McDonalds, get their free sandwich and then buy some food for the rest of the
family (including a drink for themselves) therefor McDonalds will be making a
profit and not a loss of giving away free food. I would also say that they are
targeting students with this flier, due to the fact students can already get
discounts at McDonalds this single free sandwich would be appealing to them.
The fact that they would also have to buy a drink too just helps increase the
profit they could make off this. This is also an ideal way of attracting new
customers for people that aren’t really interested in McDonalds, some free food
is a good way to attract a lot of people into a place of eating. Especially in today’s
economy with it always being pushed in the news how we are doing a fine balance
with our economy and it could tip at any second.
The Television AdvertisementThe target audience for this I would say are entire families which is similar to the target audience within the flier, but unlike the flier I don't think this could solely appeal to a student demographics it shows a happy family. The appeal to this poster I think would probably be parents, with a few children to show them that McDonalds is great for the entire family. The good thing about advertising to families is that if you succeed in attracting them they will be buying enough to feed an entire family therefor making you more money than just a teen.
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